New release —

Synergy in Stone. A new rigid, incised display typeface by Jamie Allen — carved for luxury branding, packaging, and editorial design.

AAROQ

Weight

Regular

Style

Display Serif

Designer

Jamie Allen

Interactive

Type Tester

Set your own phrase, scale the size, and shift alignment. AAROQ reveals its carved-stone rhythm at display scale.

Alignment

Sphinx of black quartz judge my vow

In situ

Carved for luxury applications

AAROQ lives comfortably in fragrance, packaging, stationery, and brand identity — environments where typography carries the brand.

AAROQ typeface on a perfume bottle in warm light
Maison de Parfum
AAROQ debossed on a cream gift box with champagne ribbon
Essence Collection
AAROQ letterpress on cream business cards with fountain pen and coffee
Brand Identity
AAROQ on a dark emerald perfume bottle with gold cap
Eau de Parfum
AAROQ on a black gift box with emerald ribbon
Essence Collection
AAROQ foil-stamped on black business cards with gold pen
Stationery

Specimen

Synergy in stone

A new rigid display serif with incised details, OpenType ligatures, and a small set of alternate letterforms — released in 2026.

A

Incised apex

Wide, architectural strokes with a sharp upper vertex — carved rather than drawn.

M

Monolithic rhythm

Vertical emphasis and balanced counters give display settings a stone-cut permanence.

H

Rigid structure

Strong verticals and restrained horizontals anchor headlines with quiet authority.

1

Beaked numeral

The numeral one carries a distinctive sharp beak — a small detail with outsized character.

&

Flat-baseline ampersand

A restrained ampersand sits cleanly on the baseline, with an alternate calligraphic form available.

Character set

Full glyph overview

Uppercase, lowercase, numerals, punctuation, symbols, and standard ligatures — set live in AAROQ.

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numerals

0123456789

Punctuation

! " # $ % & ' ( ) * + , - . / : ; < = > ? @ [ \ ] ^ _ { | } ~

Ligatures

ff fi fl ffi ffl

Symbols

¢ £ ¥ € © ® ™ § ¶ † ‡ • …

Alternate set

Main & alternative forms

Six characters offer alternate forms — lowercase a, g, u, y, plus alternate designs for the numeral 1 and ampersand. Enable Stylistic Set 1 to activate the alternative set.

Single-story a

a

Open-tail g

g

Simple u

u

Diagonal y

y

Alternate numeral one

1

Calligraphic ampersand

&

In context

again and again, a young voyager wanders along a gray lagoon

Ligatures

OpenType details

Standard ligatures are included for common pairings. Kern pairs and ligatures activate automatically in supporting applications.

Standard ligatures

ff fi fl ffi ffl

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Pangram

Sphinx of black quartz judge my vow

Licensing

Choose your license

Secure checkout powered by Stripe. All prices in US dollars. After payment you'll receive license confirmation and download instructions by email.

Desktop License

1–5 users

US$49

Install on workstations for print, branding, and static design.

Web License

10k pageviews / mo

US$49

Embed AAROQ on a single domain.

Most popular

Desktop + Web Bundle

Complete toolkit

US$79

Both Desktop and Web licenses together — the complete AAROQ toolkit at a discount.

App / Broadcast

Extended use

US$299

For apps, video games, broadcast, and high-traffic deployments.

Or contact us

FAQ

Common questions

Answers about licensing, delivery, and how to use AAROQ in your projects.

AAROQ launched in July 2026 as Jamie Allen's first commercial display typeface. It is a new incised serif designed for luxury branding, packaging, stationery, and editorial applications.

Contact

Get in touch

Questions about licensing, custom use, or enterprise deployment? Send a message and we'll respond as soon as we can.